Géant hypermarket at Al Khawaneej Walk, Last Exit was launched in September 2020. The marketing strategy was largely focused on a strong digital and social media campaign which was hugely successful and performed above expectations. In March 2022, a second Géant hypermarket was launched at the Dubai Hills Mall. Digital and social media once again was the backbone of the marketing strategy and delivered stellar results.
Currently there are 2 hypermarkets and 11 Géant supermarkets and across Dubai AE, Orangerie is the lead agency for the brand and handles all the marketing requirements for the brand including store design.
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