Orangerie Advertising DMCC

REDTAG

Brand development and marketing strategy for over 200 stores across the MENA region. As a fast fashion and homeware value brand REDTAG needs striking visuals and a feeling of freshness with each season. Orangerie is the main content/asset development and production partner for REDTAG,. Orangerie not only conceptualizes campaigns but produces majority of them in-house with a dedicated team – from stills, to video, digital and social.

Some highlights include the Spring Summer ’21 Campaign and the Winter ’21 Campaign.

Leaf

REDTAG: SOCIAL

REDTAG’s social growth is one of the success stories of Orangerie.

Growing from no presence in 2015 to over a million followers in each of their main platforms.

Orangerie develops content for REDTAG that helps increase engagement and following to establish the REDTAG brand as a frontrunner in fast value fashion space in the GCC.

Redtag Instagram Fashion
0 M+
2019 - 2020
0 M+
2020 - 2021

Total Followers: Fashion

Redtag Instagram Homeware
0 K+
2019 - 2020
0 K+
2020 - 2021

Total Followers: Home

Video is a key component of REDTAG’s communication. Videos for each collection is conceptualized and produced by the in-house team. Video is used across in-store and social media and all the edits are done in house.

Winter '21

Redtag
Redtag

Loungewear

Redtag
Redtag

REDTAG: WEB

RedTag’s two websites are developed and managed by Orangerie.

One website is the eCom for KSA which was launched in 2020 following Covid

The second is the brand website for all other regions (non-KSA).

In addition, Orangerie has developed WhatsApp ordering and catalogues as a stop gap solution until eCommerce is launched for the remainder of the GCC.

Orangerie Advertising DMCC
2606 & 2607, 26th Floor, Building AA1, Mazaya Business Avenue,
Jumeirah Lake Towers, P.O. Box No. 112079, Dubai, U.A.E.

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