Brand development and marketing strategy for over 200 stores across the MENA region. As a fast fashion and homeware value brand REDTAG needs striking visuals and a feeling of freshness with each season. Orangerie is the main content/asset development and production partner for REDTAG,. Orangerie not only conceptualizes campaigns but produces majority of them in-house with a dedicated team – from stills, to video, digital and social.
Some highlights include the Spring Summer ’21 Campaign and the Winter ’21 Campaign.
REDTAG’s social growth is one of the success stories of Orangerie.
Growing from no presence in 2015 to over a million followers in each of their main platforms.
Orangerie develops content for REDTAG that helps increase engagement and following to establish the REDTAG brand as a frontrunner in fast value fashion space in the GCC.
Video is a key component of REDTAG’s communication. Videos for each collection is conceptualized and produced by the in-house team. Video is used across in-store and social media and all the edits are done in house.
RedTag’s two websites are developed and managed by Orangerie.
One website is the eCom for KSA which was launched in 2020 following Covid
The second is the brand website for all other regions (non-KSA).
In addition, Orangerie has developed WhatsApp ordering and catalogues as a stop gap solution until eCommerce is launched for the remainder of the GCC.
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