After 47 years as the leading insurer in the UAE, Oman Insurance was ready to rebrand itself as Sukoon Insurance in October 2022.
From concept, through to media planning and execution the 360-degree launch was handled by Orangerie. The highlight of the launch was an event for key partners, stakeholders, and the top management to view the reveal on Burj Khalifa.
Outdoor at key sites across Abu Dhabi and Dubai, an all pervasive social and digital media campaign spanning a period of two months successfully delivered awareness and acceptance amongst the target market for Sukoon.
It took six months of planning and nine team members along with partners to deliver stellar results for the client which far surpassed their expectation.
Digital Take Overs
It’s time to Take Charge. Are you ready?
LivFit is a free comprehensive wellness program by Oman Insurance that helps make positive lifestyle choices to improve physical and mental well-being. Exclusively designed for Oman Insurance Company’s healthcare members, LivFit empowers one to take charge, live a healthy, happy and fit life.
The program provides support in various areas being physical activities, nutrition, weight loss, tobacco cessation and stress management. It provides a simple online assessment for a personalized health report and discusses goals with a wellness coach. Members can then track their fitness plan via the mobile app, get inspired on the Facebook page, enjoy free group classes, participate in self-improvement workshops, and get discounts on a variety of wellness products.
The brand identity: logo, app skin, social media strategy, collaterals and all touch points were developed by Orangerie. The program was launched with the Almas Towers Vertical Run Challenge in partnership with Fidelity Fitness and managed by Orangerie.
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